About Us
Beauty That Lasts Beyond Sunset.
We make modern, long-wear essentials that keep up—from early meetings to late-night plans—so you can look bold, feel effortless, and get on with your life.
Why We Exist
Makeup shouldn’t slow you down. Ocean Avenue Beauty was created to simplify your routine with high-impact color that stays put and still feels like you. No constant touch-ups. No fussy steps. Just swipe, go, and glow.
Our Promise: Set It, Forget It, Live It
- Long-wear without the weight — Comfortable, flexible color that moves with your day.
- Smudge-resistant , transfer-resistant finish — Designed to stay fresh through coffee runs, brainstorms, and dance floors.
- Effortless application — Intuitive, quick routines that save time without sacrificing payoff.
- The Hero: Peel-Off Lip Stain
Swipe on, let it set, peel to reveal. Our signature stain delivers saturated color with a soft-blur finish that lasts beyond sunset—made for bold days & brighter nights.
The Ocean Avenue Difference
- Real-life ready — Built for busy schedules and big moments alike.
- Social-first, community-driven — We listen, test, and iterate with our community to make products you actually reach for.
- Transparent by design — Clear how-to’s, real swatches, and honest results—no overpromises.
How We See Beauty
Inclusive, optimistic, and a little sun-kissed. Ocean Avenue is a state of mind: color that boosts your mood, formulas that respect your time, and looks that last while you live.
What’s Next
We’re expanding our long-wear lineup and bringing Ocean Avenue to more places you shop—so your routine gets faster, your looks get bolder, and your nights get brighter.
Made for bold days & brighter nights.